商品の詳細
TheFieldStudyHandbook-FirstEdition(Hardcover)
byJanChipchase
Thecomprehensivehow-to,why-toguidetorunninginternationalfieldresearchprojects.TheHandbookisforanyonethatneedstounderstandusers,customers,peopleacrossmarkets,geographiesandcultures.
Thehandbookrevealshowto:
-Buildandleadtrustedmulticulturalteams,anywhereintheworld.
-Runafieldstudyfrompitchtodeliverable,initialhypothesistobecomingorganisationalwisdom.
-Learnhowtoreadcontexts,identifypatternsofbehaviour,decodecultures,andgenerateinsightsthatinformandinspireproduct,brand,strategy,policy,andcommunications.
-Pinpointthedifferencebetweenlocal,regional,andgloballyrelevantsolutions.
-Challengeminds,flutterhearts,andmakeadifference.
ISBN978-1-939727-07-7
Condition:goodasnew
22x27x5cm
29,000yen
byJanChipchase
Thecomprehensivehow-to,why-toguidetorunninginternationalfieldresearchprojects.TheHandbookisforanyonethatneedstounderstandusers,customers,peopleacrossmarkets,geographiesandcultures.
Thehandbookrevealshowto:
-Buildandleadtrustedmulticulturalteams,anywhereintheworld.
-Runafieldstudyfrompitchtodeliverable,initialhypothesistobecomingorganisationalwisdom.
-Learnhowtoreadcontexts,identifypatternsofbehaviour,decodecultures,andgenerateinsightsthatinformandinspireproduct,brand,strategy,policy,andcommunications.
-Pinpointthedifferencebetweenlocal,regional,andgloballyrelevantsolutions.
-Challengeminds,flutterhearts,andmakeadifference.
ISBN978-1-939727-07-7
Condition:goodasnew
22x27x5cm
29,000yen
商品の説明
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The Field Study Handbook - 洋書
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The Field Study Handbook, all you must to know about ethnographic ...
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The Field Study Handbook, Studio D Edition
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The Field Study Handbook Is Here | WIRED
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Tangible Books – Human-Centered Design Edition - Tangível
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